Success Case

New business areas, new markets

Thanks to Moroder Consulting's identification of an important new client and the subsequent support a foundry from Emilia Romagna was able to develop its business in Austria and Germany.

This foundry in Emilia Romagna has existed since the post-war period and is one of the most important in its area. However, it was unable to expand its business abroad. To evolve and develop its business, it contacted Moroder Consulting to successfully export its products to Austria and Germany.

Company country: Italy
Business area: Foundry
Company size: Medium-sized
New export area: Austria and Germany
Turnover created: 1 million euros orders in just 1 year
Future expectations: 2.5 million orders per year

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How we worked

Step 1

Contact with targeted decision-makers

We identified the German market as suitable for our client's needs. We started by contacting possible target customers in Austria and Germany, and soon established direct contact with the Technical and Purchasing Director of a world-leading company in the production of gas engines.

Step 2

Creation of a tailor-made project

An internal figure from Moroder Consulting assisted the client as an experienced industry expert in presenting the company to prospects, emphasising its strengths and Unique Selling Proposition. We then developed an ad hoc project not only on casting, but also on machining, for a large company in the German area interested in the finished product.

Step 3

Opening new business areas

To meet the demands of this important international prospect we supported our customer in the development and technological renewal of its company, which led it to open new areas of business.

Step 4

1 million euros in new orders

The co-design process lasted one year. Today, our client can count on an order worth almost 1 million euros, which we expect to grow to 2.5 million in a short time.

Success case

A new market, a new line of business, a new future

Our client is now the project leader of a group of companies united to fulfil this large order.

Expanding its business abroad has allowed our customer to create a new division dedicated to mechanical machining. But that's not all. In order to guarantee the quality and delivery of the order, this foundry in Emilia Romagna created a network of companies in Northern Italy, thanks to our contribution. As their project leader, the company generated a turnover of more than one million euros.

Want more information on how we helped our client succeed?

Contact us to learn more about this success story and how we can help you bring fresh turnover to your company by exporting.

Moroder Consulting

Concreteness and transparency for your export business

We are Sales Developers specialising in business development in Italy, German-speaking countries and Eastern Europe. We have been working with our partner companies with competence, speed and concreteness since 2003, bringing fresh turnover thanks to exports.

Case study