Sales Development

We came up with it in order to allow companies to focus on their main business while we take care of International Sales Development.

Our method

Step 1
Listening, planning and strategy definition

We listen to your needs and objectives, we analyse your already existing export experience. We plan the best business strategy to achieve your goals. We define the project and its phases, we identify the best team which then works on your project.

Step 2
Tailor-made database creation and contact with decision-makers

By using our contacts and experience, we create a database specifically tailored to your business. We then share the database with you to identify the prospects of greatest interest.

Step 3
Lead Generation

We then contact the decision-makers of the most interesting companies, setting up an appointment for an initial fact-finding visit.

Step 4
Specialised sales developer for visits to potential customers

The visits are conducted by a Sales Developer specialised in your sector and native to the area where you want to develop your business. They are not a salesperson, but a specialist who knows your business and can interface successfully with your technical department.

Step 5
Order signing and acquisition

The Sales Developer is able to negotiate with decision-makers at all levels, emphasises your Unique Selling Points and usually acquires first orders after only 24 weeks.

Step 6
Process optimisation to maximise results

Our work does not end with the order: we are also by your side in the next phases of development, optimisation and consolidation of orders and strategy.


We specialise in Sales Development

We collaborate with technologically advanced companies to generate fresh turnover.

We target technologically innovative companies that are keen to grow and operate in the following sectors:

  • Construction, agricultural and industrial equipment, industrial components, plastics, metallurgy and others
  • Medium-sized or large companies with a turnover of min. 20 Million euros
  • German companies that want to develop their business in Italy and Eastern Europe
  • Italian companies that want to develop their business in German-speaking and Eastern European markets


Our successful projects

Over the years we have worked with more than 40 Italian and foreign companies, successfully developing their export business.
Read all about our achievements.

Success Case

New business areas, new markets

Thanks to Moroder Consulting's identification of an important new client and the subsequent support a foundry from Emilia Romagna was able to develop its business in Austria and Germany.

Success Story

A multinational heat treatment company is also expanding its Italian market

Thanks to one of our technical sales specialists, the company has already acquired 4 large volume orders in just 6 months.

Success story

Development of a sales network in Eastern Europe

From 1 customer to a network of 30 dealers and 3 on-site salesmen.

Success story

The conquest of German Tier-1 companies by a medium-sized plastics company

Despite the uncertain historical period, we managed to generate more than EUR 2 million in fresh turnover through exports for a plastics moulding company.

Success story

From zero to 10 thousand agricultural machines sold in just 10 years

Astonishing and lasting results for an Italian agricultural machinery manufacturer.


Let's conquest a new market together

If you are a company that wants to implement an expansion project and you want to develop your business in Italy in the German-speaking area or Eastern Europe, contact Markus Moroder and his professionals.


Articles and facts about Sales Development