Success story

From zero to 10 thousand agricultural machines sold in just 10 years

Astonishing and lasting results for an Italian agricultural machinery manufacturer.

The only customers in the German area of this Italian agricultural machinery manufacturer came from trade fairs or previous contacts. Thanks to our knowledge of the language and the market, we were able to develop an important dealer network in Austria and Germany which has led to the sale of more than 10,000 machines in these areas in ten years.

  • Company country: Italy
  • Business area: Production of agricultural machinery
  • Company size: > 20 million euros turnover
  • New export area: Germany, Austria and Czech Republic
  • Results: more than 10 thousand machines sold in 10 years

How we worked

Step 1
Market and language knowledge
Thanks to native professionals, we were able to build a network of the best dealers, creating direct contact between the manufacturer and the distributor without the intermediate step of the importer.
Step 2
Practical demonstration of the company's strengths and value
We were able to expand the dealer network through practical field trials and by sending demo machines to customers, which allowed us to demonstrate the quality of the products in a practical way.
Step 3
Direct contact and constant support
Thanks to a direct network supporting dealers, we have developed and optimised customer business in Austria and Germany over the years. This has led to the sale of more than 10,000 machines in these regions in 10 years.
Step 4
Improved back-office, logistics and customer care
Thanks to our experience and specific recommendations, the company has significantly improved its back-office, logistics and customer care services to react to any customer query within 24 hours, satisfying even the most demanding customers.
Success story

Experience and skill: the 2 core competences of our sales engineers

It is only through experience and skill that we have developed a large dealer network.

Operating with territory and language skills, the ability to present the product, and the quality of the product itself, allowed us to develop an established and ever-growing sales network.

Want more information on how we helped our client succeed?

Contact us to learn more about this success story and how we can help you bring fresh turnover to your company by exporting.
Moroder Consulting

Concreteness and transparency for your export business

We are Sales Developers specialising in business development in Italy, German-speaking countries and Eastern Europe. We have been working with our partner companies with competence, speed and concreteness since 2003, bringing fresh turnover thanks to exports.

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